March Madness Host City Economic Impact Index 2026 — Full Dataset

Action Network ranked all 2026 NCAA Men’s Basketball Tournament host cities by projected visitor spending and economic impact relative to each local economy.

Rank City State Round Venue Total Visitor Spend Visitors Spend per Game % of Local Economy Impact Score (0–100)
1IndianapolisINFinal FourLucas Oil Stadium$82.2M157,500$27.4M6.1%70.14
2St. LouisMOFirst & Second RoundEnterprise Center$51.7M99,000$8.6M12.8%69.60
3BuffaloNYFirst & Second RoundKeyBank Center$45.1M86,400$7.5M5.6%41.85
4Oklahoma CityOKFirst & Second RoundPaycom Center$42.8M81,914$7.1M5.8%40.93
5PortlandORFirst & Second RoundModa Center$45.6M87,269$7.6M5.0%40.48
6GreenvilleSCFirst & Second RoundBon Secours Wellness Arena$35.2M67,500$5.9M7.2%40.07
7PhiladelphiaPAFirst & Second RoundWells Fargo Center$49.3M94,500$8.2M3.7%38.83
8TampaFLFirst & Second RoundBenchmark International Arena$48.2M92,250$8.0M3.2%36.43
9San DiegoCAFirst & Second RoundViejas Arena$29.2M55,863$4.9M0.9%15.49
10WashingtonDCRegionalCapital One Arena$23.9M45,801$8.0M1.3%13.04
11ChicagoILRegionalUnited Center$24.6M47,063$8.2M0.4%10.82
12HoustonTXRegionalToyota Center$21.2M40,624$7.1M0.4%8.11
13San JoseCARegionalSAP Center$21.8M41,722$7.3M0.5%8.97
14DaytonOHFirst FourUD Arena$10.5M20,153$5.3M2.6%7.64